When you select platinum jewellery,
you’re buying a product that consists of a metal
that’s almost entirely pure 90-95%.

Mined from deep within the Earth and
transformed for jewellery use with a minimum
of other ingredients, platinum’s lustre, strength
and durability are legendary. But its purity -
used in the finest jewellery at a ratio of 950
parts per thousand - makes platinum the finest
metal available on the market today.